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The health communicator's social media toolkit
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According to this CDC document's introduction to social media: "...[I]ntegrating social media into health communication campaigns and activities allows health communicators to leverage social dynamics and networks to encourage participation, conversation, and community - all of which can help spread key messages and influence health decision making. Social media also helps to reach people when, where, and how they want to receive health messages; it improves the availability of content and may influence satisfaction and trust in the health messages delivered. Likewise, tapping into personal networks and presenting information in multiple formats, spaces, and sources helps to make messages more credible and effective."
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A program of the U.S. Department of Health and Human Services Substance Abuse & Mental Health Services Administration, Center for Mental Health Services