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Communicating in a Crisis: Risk Communication Guidelines for Public Officials
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The tragedies of September 11th, 2001 and the emerging threat of bioterrorism have reemphasized the need for public officials to communicate effectively with the public and the media to deliver messages that inform without frightening and educate without provoking alarm. The purpose of this premier is to is to provide a resource for public officials on the basic tenets of effective communication generally and working with the news media specifically. This premier is not and encyclopedia in nature, but rather and easy-to-use pocket guide on the basic skills and techniques needed for clear and effective communications, information dissemination, and message delivery. Its content focuses on providing officials withe brief orientation and perspective on the media and how they think and work, and on the public as the end-recipient of information; concise presentation of techniques for respondent to and and cooperating with the media in conveying information and delivery messages, before, during , and after a public health crisis; a practical guide to the tools of the trade of media relations and public communication; and strategies and tactics for addressing the probable opportunities and the possible challenges that are likely to arise as a consequences of such communication initiatives. (HHS)
Government Document
Washington, D.C.
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A program of the U.S. Department of Health and Human Services Substance Abuse & Mental Health Services Administration, Center for Mental Health Services